Se habla español – Part 4
In previous posts, we’ve seen how Hispanics prefer to be addressed in Spanish by advertisers. But hang on a minute. If you’re targeting assimilated or highly-acculturated English-dominant Hispanics,...
View ArticleCambiando Vidas: Actions Speak Louder than Words
Last week I had the opportunity to travel to the Dominican Republic and volunteer with Cambiando Vidas (Changing Lives), a U.S. based non-profit organization “dedicated to the idea that every person...
View ArticleWhere Do They Live?
Up through the 1980s, some 50% of all Hispanics in the U.S. lived in a mere handful of places: California, Arizona, New Mexico, Texas, Florida, and New York. But Hispanics haven’t stayed put. From...
View ArticleHoward, Merrell & Partners Lends Hispanic Marketing Expertise
Howard, Merrell & Partners' Hispanic Marketing Group provides strategic and creative support to El Pueblo, Inc. Safe Driving Campaign.
View ArticleGo Latino This Weekend!
Come celebrate the 17th year of la Fiesta del Pueblo and savor the culinary and cultural delights of Latin America and the Caribbean, while you enjoy arts and crafts, pop and folk music, cultural...
View ArticleHispanic Marketing for Georgia-Pacific Professional
Howard, Merrell & Partners has served as Georgia-Pacific Professional’s agency of record for several years now. Along our journey working together, we have helped the U.S. brand that provides...
View ArticleWhat Brands Do Hispanics Buy?
Hispanics are fiercely brand loyal. In this post, part of our Value of Hispanic Marketing series, we look at how fiercely brand loyal they are. Consider the following: • 61% agree with the statement:...
View ArticleHow Do You Reach Hispanics? – Radio
Radio stations appear and thrive in places where an audience for them already exists. It should come as no surprise, then, that between 1998 and 2007, when the number of U.S. Hispanics was mushrooming...
View ArticleCongratulations to Elizabeth
Congrats to Elizabeth Romero — she has been promoted to Management Supervisor. Elizabeth has been an instrumental part of the PR team since day one. She currently manages several accounts including:...
View ArticleSe habla español – Part 4
In previous posts, we’ve seen how Hispanics prefer to be addressed in Spanish by advertisers. But hang on a minute. If you’re targeting assimilated or highly-acculturated English-dominant Hispanics,...
View ArticleCambiando Vidas: Actions Speak Louder than Words
Last week I had the opportunity to travel to the Dominican Republic and volunteer with Cambiando Vidas (Changing Lives), a U.S. based non-profit organization “dedicated to the idea that every person...
View ArticleWhere Do They Live?
Up through the 1980s, some 50% of all Hispanics in the U.S. lived in a mere handful of places: California, Arizona, New Mexico, Texas, Florida, and New York. But Hispanics haven’t stayed put. From...
View ArticleHoward, Merrell & Partners Lends Hispanic Marketing Expertise
Howard, Merrell & Partners' Hispanic Marketing Group provides strategic and creative support to El Pueblo, Inc. Safe Driving Campaign.
View ArticleGo Latino This Weekend!
Come celebrate the 17th year of la Fiesta del Pueblo and savor the culinary and cultural delights of Latin America and the Caribbean, while you enjoy arts and crafts, pop and folk music, cultural...
View ArticleHispanic Marketing for Georgia-Pacific Professional
Howard, Merrell & Partners has served as Georgia-Pacific Professional’s agency of record for several years now. Along our journey working together, we have helped the U.S. brand that provides...
View ArticleWhat Brands Do Hispanics Buy?
Hispanics are fiercely brand loyal. In this post, part of our Value of Hispanic Marketing series, we look at how fiercely brand loyal they are. Consider the following: • 61% agree with the statement:...
View ArticleHow Do You Reach Hispanics? – Radio
Radio stations appear and thrive in places where an audience for them already exists. It should come as no surprise, then, that between 1998 and 2007, when the number of U.S. Hispanics was mushrooming...
View ArticleCongratulations to Elizabeth
Congrats to Elizabeth Romero — she has been promoted to Management Supervisor. Elizabeth has been an instrumental part of the PR team since day one. She currently manages several accounts including:...
View Article
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