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Channel: Howard/Merrell - Fried Logic » Hispanic Marketing
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Se habla español – Part 4

In previous posts, we’ve seen how Hispanics prefer to be addressed in Spanish by advertisers. But hang on a minute. If you’re targeting assimilated or highly-acculturated English-dominant Hispanics,...

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Se habla español – Part 5

Don't translate -- trans-create.

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Cambiando Vidas: Actions Speak Louder than Words

Last week I had the opportunity to travel to the Dominican Republic and volunteer with Cambiando Vidas (Changing Lives), a U.S. based non-profit organization “dedicated to the idea that every person...

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Where Do They Live?

Up through the 1980s, some 50% of all Hispanics in the U.S. lived in a mere handful of places: California, Arizona, New Mexico, Texas, Florida, and New York. But Hispanics haven’t stayed put. From...

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Howard, Merrell & Partners Lends Hispanic Marketing Expertise

Howard, Merrell & Partners' Hispanic Marketing Group provides strategic and creative support to El Pueblo, Inc. Safe Driving Campaign.

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Go Latino This Weekend!

Come celebrate the 17th year of la Fiesta del Pueblo and savor the culinary and cultural delights of Latin America and the Caribbean, while you enjoy arts and crafts, pop and folk music, cultural...

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Hispanic Marketing for Georgia-Pacific Professional

Howard, Merrell & Partners has served as Georgia-Pacific Professional’s agency of record for several years now. Along our journey working together, we have helped the U.S. brand that provides...

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What Brands Do Hispanics Buy?

Hispanics are fiercely brand loyal. In this post, part of our Value of Hispanic Marketing series, we look at how fiercely brand loyal they are. Consider the following: • 61% agree with the statement:...

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How Do You Reach Hispanics? – Radio

Radio stations appear and thrive in places where an audience for them already exists. It should come as no surprise, then, that between 1998 and 2007, when the number of U.S. Hispanics was mushrooming...

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Congratulations to Elizabeth

Congrats to Elizabeth Romero — she has been promoted to Management Supervisor. Elizabeth has been an instrumental part of the PR team since day one. She currently manages several accounts including:...

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Se habla español – Part 4

In previous posts, we’ve seen how Hispanics prefer to be addressed in Spanish by advertisers. But hang on a minute. If you’re targeting assimilated or highly-acculturated English-dominant Hispanics,...

View Article

Se habla español – Part 5

Don't translate -- trans-create.

View Article

Cambiando Vidas: Actions Speak Louder than Words

Last week I had the opportunity to travel to the Dominican Republic and volunteer with Cambiando Vidas (Changing Lives), a U.S. based non-profit organization “dedicated to the idea that every person...

View Article


Where Do They Live?

Up through the 1980s, some 50% of all Hispanics in the U.S. lived in a mere handful of places: California, Arizona, New Mexico, Texas, Florida, and New York. But Hispanics haven’t stayed put. From...

View Article

Howard, Merrell & Partners Lends Hispanic Marketing Expertise

Howard, Merrell & Partners' Hispanic Marketing Group provides strategic and creative support to El Pueblo, Inc. Safe Driving Campaign.

View Article


Go Latino This Weekend!

Come celebrate the 17th year of la Fiesta del Pueblo and savor the culinary and cultural delights of Latin America and the Caribbean, while you enjoy arts and crafts, pop and folk music, cultural...

View Article

Hispanic Marketing for Georgia-Pacific Professional

Howard, Merrell & Partners has served as Georgia-Pacific Professional’s agency of record for several years now. Along our journey working together, we have helped the U.S. brand that provides...

View Article


What Brands Do Hispanics Buy?

Hispanics are fiercely brand loyal. In this post, part of our Value of Hispanic Marketing series, we look at how fiercely brand loyal they are. Consider the following: • 61% agree with the statement:...

View Article

How Do You Reach Hispanics? – Radio

Radio stations appear and thrive in places where an audience for them already exists. It should come as no surprise, then, that between 1998 and 2007, when the number of U.S. Hispanics was mushrooming...

View Article

Congratulations to Elizabeth

Congrats to Elizabeth Romero — she has been promoted to Management Supervisor. Elizabeth has been an instrumental part of the PR team since day one. She currently manages several accounts including:...

View Article
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